Last Updated: May 25, 2025
When Does This Policy Apply?
This Cookies Policy applies when you access our website aidness.com, its subdomains, and any other websites where this policy is referenced or made accessible. This Cookies Policy forms an integral part of our Privacy Policy and should be read in conjunction with it.
We have created this policy to provide you with clear, transparent information about cookies and similar technologies that we and our trusted partners use on our website, as well as the choices available to you regarding these technologies.
Your Consent and Choices
When you first visit our website without previously stored cookies, you will see a notification informing you about our use of cookies and directing you to this policy. By clicking “Accept” or continuing to browse our site, you consent to the use of cookies as described in this policy.
If you consent to cookies, you agree to the processing of any personal information we and our partners collect through these technologies, including potential international transfers. You can withdraw your consent or modify your preferences at any time through our Cookie Settings tool, which is always accessible on our website.
If you do not consent to the use of cookies, please adjust your preferences in our Cookie Settings or disable them through your browser settings. Note that blocking cookies may limit certain website functionalities and your browsing experience.
What Are Cookies and Similar Technologies?
Cookies are small text files, often encrypted, that websites store on your computer or device when you visit them. They help websites remember information about your visit, making your next visit easier and the site more useful to you. Cookies can be:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain on your device until they expire or are deleted
Other Technologies We Use:
Web Beacons/Pixels: Small pieces of code placed on web pages that help track conversions, optimize advertising, build targeted audiences, and enable remarketing to users who have interacted with our site.
Tags: HTML code that browsers use to fetch advertisements from ad servers. They redirect to content rather than being content themselves.
JavaScript: Scripts implemented in our website’s source code to create interactive effects and enhance user experience. We do not collect personal data through basic JavaScript functionality.
Local Storage: Technology that allows websites to store data locally within your browser for enhanced functionality and user experience.
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for our website to function properly and cannot be disabled. They include:
- Authentication cookies: Keep you logged in during your session
- Security cookies: Protect against fraudulent activity and enhance security
- Load balancing cookies: Distribute website traffic efficiently
- User interface customization: Remember your preferences like language settings
- Form data cookies: Temporarily store information you enter in forms
2. Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information:
Google Analytics: We use Google Analytics to analyze website usage patterns. Information collected (including truncated IP addresses) is transmitted to Google’s servers. Google uses this data to evaluate website usage, compile reports, and provide insights. Data retention: 14 months maximum. Learn more about Google Analytics privacy
3. Advertising and Marketing Cookies
These cookies are used to make advertising more relevant and valuable to you:
Targeted Advertising: We use cookies to:
- Display ads based on your interests and browsing behavior
- Measure advertising campaign effectiveness
- Prevent showing the same ads repeatedly
- Track conversions from advertisements
Third-Party Advertising Partners: We work with advertising networks including:
- Google DoubleClick: For ad serving and campaign management
- Facebook Pixel: To measure, optimize, and build audiences for Facebook advertising
Remarketing: We use cookies to show relevant ads to previous visitors across other websites and platforms.
4. Social Media Cookies
These cookies enable social media features and track your interaction with social content:
- Social media sharing buttons
- Embedded social media content
- Social login functionality
Social media platforms may set their own cookies when you interact with their embedded content.
5. Functional Cookies
These cookies enhance your website experience by remembering your choices:
- Language preferences
- Region/location settings
- Accessibility preferences
- Customized content based on your interests
Data Sharing and Controllers
We share cookie data with trusted partners for the purposes described above. You can view our complete list of partners and their specific data processing activities in our Cookie Settings panel.
International Data Transfers
Some of our partners may transfer your data to countries outside your jurisdiction. We ensure appropriate safeguards are in place for such transfers, including:
- Adequacy decisions by relevant authorities
- Standard contractual clauses
- Binding corporate rules
- Certification schemes
Your Rights and Choices
You have several options to control cookies:
1. Our Cookie Settings Tool
Access our Cookie Settings panel (available at the bottom of every page) to:
- View all partners and their purposes
- Enable or disable specific cookie categories
- Withdraw consent at any time
- Update your preferences
2. Browser Settings
Configure your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies automatically when closing the browser
- Receive notifications before cookies are set
Browser-Specific Instructions:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions > Cookies and site data
3. Industry Opt-Out Tools
4. Partner-Specific Opt-Outs
- Google Ads: Google Ad Settings
- Facebook: Facebook Ad Preferences
Data Retention
We retain cookie data for different periods depending on the type:
- Session cookies: Deleted when you close your browser
- Analytics cookies: [Specify retention period, e.g., 14-26 months]
- Advertising cookies: [Specify retention period, e.g., 12-24 months]
- Functional cookies: [Specify retention period, e.g., 12 months]
Security Measures
We implement appropriate technical and organizational measures to protect cookie data:
- Encryption during data transmission
- Secure server infrastructure
- Regular security assessments
- Partner vetting and compliance monitoring
- Access controls and authentication systems
Impact of Disabling Cookies
Disabling certain cookies may affect your website experience:
- Strictly necessary cookies: Website may not function properly
- Analytics cookies: We cannot improve our services based on usage patterns
- Advertising cookies: You may see less relevant advertisements
- Functional cookies: Your preferences will not be remembered
Children’s Privacy
Our website is not directed at children under 16. We do not knowingly collect personal information from children through cookies. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
Updates to This Policy
We may update this Cookies Policy periodically to reflect changes in:
- Our practices
- Legal requirements
- Technology developments
- Service offerings
We will notify you of significant changes through:
- Website banner notifications
- Email notifications (if you have subscribed)
- Updates to the “Last updated” date above
Contact Information
For questions about this Cookies Policy or your privacy rights, Contact us.
Your Legal Rights
Depending on your location, you may have the following rights:
- Access: Request information about data processing
- Rectification: Correct inaccurate personal data
- Erasure: Request deletion of your data
- Portability: Receive your data in a structured format
- Objection: Object to certain types of processing
- Restriction: Limit how we process your data
- Withdraw consent: Remove consent for cookie usage
To exercise these rights, use our Cookie Settings tool or contact us directly.
You also have the right to lodge a complaint with your local data protection authority if you believe we have not adequately addressed your concerns.
This policy is designed to comply with GDPR, CCPA, and other major privacy regulations. Please customize the bracketed sections with your specific information and consult with legal counsel to ensure compliance with your jurisdiction’s requirements.